What We Do

Live experiences connect with consumers like nothing else can.

With our Integrated Partnerships Model, Mirvish looks to truly integrate your brand into the fabric of the theatre experience, providing brands the ability to strategically connect to a sophisticated, affluent and captive audience through a multitude of touch points throughout the fan engagement lifecycle. By forming strategic relationships with brands, we identify the unique synergies between their core values and strategies and compliment them with our renowned artistic programming to build collaborative, mutually beneficial partnerships with measurable results.

1000+

Performances

2,000,000

Fans

World Class Venues

200k

Avg Household Income

Our Capabilities

Programme

Programme is prestigious editorial content providing your brand the ability to connect with millions of sophisticated audience members annually through the print and digital versions.

Mirvish.com

Strategically connect with our audience during show discovery and the ticket purchase process through targeted placements within mirvish.com.

Experiential

Create meaningful brand connections and an enhanced experience for the audience utilizing activation areas, product demonstrations and sampling opportunities within our four prestigious venues.

MIRVISH EMAIL

Deliver a targeted message to over 500,000 opt in subscribers through our weekly email or hyper target by production via our pre and post show emails sent to all ticket purchasers.

PRINT

Deliver your message right into the hands and homes of theatre fans with e-ticket placements and direct to home mail inserts and product samples.

OUT OF HOME

Showcase your brand message up in lights on the Mirvish digital boards at two highly visible locations at the Princess of Wales Theatre (King St West/John St) and the Ed Mirvish Theatre (Yonge St/ Dundas St).

SOCIAL MEDIA

Collaborate with our team on developing unique and authentic branded content providing the audience with interviews, behind the scenes and engaging story telling through our social platforms on all things theatre.

VIP HOSPITALITY

Creating unforgettable moments is our specialty, let us curate an intimate VIP Theatre Experience for your distinguished guests with premium tickets, superb catering and special experiences.

VENUE PARTNERSHIP

Ingrain your brand into the theatre experience through product placements and displays, branded lounges, suites, lobbies, and bars delivering an always on strategy and being a part of the live experience.

Resources

Mirvish Media Kit

Take a deeper look at the Mirvish Partnerships landscape and see the many different ways in which you can activate your brand with our passionate theatre audience. Using the power of our platforms, you’ll be able to connect with your target market and drive business results.

MEDIA KIT