What can Programme do
that no other magazine can?
Programme transforms Toronto’s premier theatres and concert hall into a showcase for your products. With an annual circulation of two and a half million and an average 2.8 readers per copy,**
Programme offers exclusive access to every theatre and Toronto Symphony Orchestra patron who visits our prestigious venues.
To request a copy of our PDF media kit or a customized proposal, please contact one of the following:
Catharine Dunlop
Publisher, Programme
t 416 593 7088 x 508
f 416 593 2754
cdunlop@mirvishmedia.com
Chris Cansick
Account Manager
t 416 593 0351 x518
f 416 593 2754
ccansick@mirvishmedia.com
*Council for Business and the Arts in Canada
** Starch Readership Survey 1995
Mirvish Media:
Publishers of the Mirvish Theatres Programme
Programme is Required Reading.
Programme is read only by people with discretionary income…people who spend on the arts.
Programme offers an exclusive niche audience. No other advertising vehicle reaches this group.
Programme is personally placed into the hands of its readers.
Programme is a “must read.” It must be opened and referred to by theatre and concert patrons during the performance…and therefore meets the criteria for PMB proven readership… every night!
Programme is the only in–theatre/concert publication in Toronto’s prestigious Mirvish theatres located in the “Entertainment District”…after New York and London, the most active theatrical area in the world,* and at the Toronto Symphony Orchestra at Roy Thomson Hall.
Programme editorial provides all the core matter of theatrical/concert programs including critical cast and credit listings.
As with Broadway’s ‘Playbill’ – Programme is recognized by affluent theatre /concert–goers as an integral part of their entertainment experience. They often spend $100 or more per ticket to receive, read and keep their copy of Programme.
Programme delivers a sophisticated editorial package attuned to our well–heeled, educated readers who spend on average 40 minutes** with the magazine.
Programme is more than a magazine – it is very often a treasured keepsake. Research indicates more than 70%** of Programme readers take their issue home and keep it for up to six months as a reference and souvenir of a special night’s entertainment.
Programme offers competitive, cost efficient CPM’s and generous frequency discounts.
Programme is the only advertising vehicle distributed by the following premier venues:
- Royal Alexandra Theatre
- Princess of Wales Theatre
- Canon Theatre
- Toronto Symphony Orchestra at Roy Thomson Hall
- Panasonic Theatre